“Producers trying to teach screenwriters how to put together a story lookbook is like bankers trying to teach architects how to draw blue prints for a bank. We who create stories and images are not here to draw up financial plans. We’re here to show people the story.” ~ Max Adams
COURSE DURATION: This is a 6 week accelerated online master class in screenwriting.
COURSE EMPHASIS: “Reels” and “lookbooks” come in a lot of different shapes and sizes and have names ranging from “lookbook” to “demo reel” (though “demo reel” is more specific to directors) to “mood reel” to “trailer” to “sizzle.” Some of these approaches and compilations are better suited to the suits selling projects, others to directors displaying directing skills or a visual pitch for a film project. The ones we writers want to use? Writers’ reels and lookbooks are specific to writers promoting themselves and their stories. Or should be.
Course emphasis in this class is on recognizing the difference between different types of reels and clips and lookbooks, understanding what each can do for you – specifically – as a writer. How to build reels and lookbooks, be they sizzle or mood reels or graphic compilations AKA books, using different types of software to do it – or flat out mounting a full production and filming – and the strengths and weaknesses of each approach. In addition, students will be creating a mock Imagine Impact personal clip and will be building a lookbook for an individual project with guidance and feedback during the course of the class.
COURSE EXPECTATIONS: In this course you’ll learn the difference between different types of reels and lookbook presentations, learn which applies to artists and which applies to producers and suits, why there is a very distinct difference, and how to present yourself and your work as an artist.
Through lectures, clips, examples and analysis and in-class exercises and examples, you will learn how to create sizzle reels, lookbooks, trailers, and demo reels that promote your work – and promote it well – and where to take all of the above for release in order to achieve a profile for yourself as an artist and for your work that will benefit your career.
WEEK ONE: Sizzle, Lookbook, Demo, Mood, or Trailer? || Lecture: The Difference Between Terms & Presentation & What They Mean to Writers & Artists
WEEK TWO: The Writer’s Reel & Lookbook || Lecture: How to Distinguish Yourself as an Artist in Presentation & How to Do It Right
WEEK THREE: One Project or a Body of Work? || Lecture: The Benefits of Promoting One Project vs. Promoting Self & a Body of Work
WEEK FOUR: Creation & Distribution || Lecture: How to Use a Reel & Lookbook to Gain Attention & Support for a Pitch
WEEK FIVE: Impact & Pitfalls || Lecture: How Reels Fail & How Reels Succeed – A Study in Examples
WEEK SIX: Strategy || Lecture: Tools & Strategies for Future Reel & Lookbook Plans
WEEK SEVEN: Grace Period || No Lecture |
TIME LINES: Classes roll open online in the forum at approximately 12 AM EST Tuesday morning. Students have until 11 PM EST Tuesday night to read the initial weekly lecture and complete and post an initial short written assignment. There is additional reading and viewing material during the week. There are weekly one hour online chats on Thursday nights. Chat times start at 7 PM EST, 8 PM EST, and 9 PM EST, depending on your class’s chat schedule.
ACCREDITATION: This is an accredited University of Utah class. If you are a University of Utah student, contact Max Adams at max.adams @ utah.edu or Paula Lee in Film & Media Arts for more information.
INSTRUCTOR: Max Adams
DURATION: 6 Weeks + 1 Week Grace Week
LOCATION: Online: AFW FORUM [classroom forums are private]
CLASS SIZE: There is a 12 person cap on this course.
MATERIALS: Lectures, reading materials and most viewing materials are supplied in class or online.
WRITING SAMPLE: A writing sample is required.
To register for the class please drop us a line:
*If by some freak occurrence you do not hear back from us in a couple days, assume our contact form betrayed you and us and hit us again with email at contact @ theafw.com [sans spaces]