“The time to elevate concept is not when a writer is trying to spruce up a logline for a completed script. The time to elevate concept is before page one of a script is even written.” ~ Max Adams


COURSE DURATION: This is a 6 week accelerated online master class in screenwriting.

COURSE EMPHASIS: Course emphasis is on identifying and taking apart the individual components of a story concept, analyzing them individually, jumping concept elements in weak concept elements, and recombining them in a stronger more exciting overall story concept. Raising story concept overall from the “been there seen that no thanks” slag pile and pushing it straight into the “I have got to read this” fast track pile.

Concept is the single biggest obstacle between writers and reads — and sales. It is all very well to fall in love with a story idea and write it out. It is another to fall in love with a story idea and then stick it out during the uncomfortable phase of working on it harder to make it bigger, badder, stronger, more entertaining and enticing to the world — and to potential readers and players who might take it out into the world.

COURSE EXPECTATIONS: In this course you’ll discover concept tools and techniques you can apply to fiction, nonfiction, screenplays, teleplays, and stage plays. Through lectures, clips, script analysis, and in-class exercises and assignments, you will learn how to identify and take story concept components apart in existing and future concepts And put them back together again in ways that create compelling stronger concepts that garner instant attention.


WEEK ONE: Defining High Concept || Lecture: The Crichton Model
WEEK TWO: Brainstorming || Lecture: The Mundane Must Die
WEEK THREE: Locations || Lecture: You Don’t Need “Quirky” When You Have Air Force One
WEEK FOUR: Characters || Lecture: Unplugged: 1980’s Teenagers or New York Marketing Executives?
WEEK FIVE: High Stakes || Everything Goes Better With a Man Eating Shark
WEEK SIX: Fantasy & SciFi || Lecture: Harry Potter vs. Boring Potter
WEEK SEVEN: Grace Period || No Lecture |

TIME LINES: Classes roll open online in the forum at approximately 12 AM EST Tuesday morning. Students have until 11 PM EST Tuesday night to read the initial weekly lecture and complete and post an initial short written assignment. There is additional reading and viewing material during the week. There are weekly one hour chats on Thursday nights. Chat times start at 7 PM EST, 8 PM EST, and 9 PM EST, depending on your class’s chat schedule.


DURATION: 6 Weeks + 1 Week Grace Week
LOCATION: Online: AFW FORUM [classroom forums are private]
TUITION: $475.00
DEPOSIT: $150.00
CLASS SIZE: There is a 12 person cap on this course.
MATERIALS: Lectures, reading materials and most viewing materials are supplied in class or online.
WRITING SAMPLE: A writing sample is required.




To register for the class please drop us a line:

*If you need to double check the AFW course roster for dates hit that :::HERE:::

*If by some freak occurrence you do not hear back from us in a couple of days, assume our contact form betrayed you and us and hit us again with email at contact @ theafw.com [sans spaces]

*It is also not a bad idea to check your spam filter.